
NCAA Tournament TV Ratings Shatter Records, Proving NIL And Portal Didn’t Kill College Sports Interest
March Madness delivers record TV ratings, with average 19.7M viewers in a historic window, proving college basketball is thriving despite NIL and transfer portal concerns.
OutKick
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Category: Basketball, College Basketball, Florida, Iowa Hawkeyes, Kansas Jayhawks, St. John's Red Storm, Tennessee, Virginia
Source: OutKick
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