NCAA Tournament TV Ratings Shatter Records, Proving NIL And Portal Didn’t Kill College Sports Interest

March Madness delivers record TV ratings, with average 19.7M viewers in a historic window, proving college basketball is thriving despite NIL and transfer portal concerns.

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Mar 24, 2026 @ 7:40pm

Category: BasketballCollege BasketballFloridaIowaKansasSt. John'sTennesseeVirginia

Tag: BasketballMarch MadnessNCAA TournamentNILviewership

Source: OutKick

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NCAA Tournament TV Ratings Shatter Records, Proving NIL And Portal Didn’t Kill College Sports Interest

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