In 1998, Shaquille O'Neal turned down a $40 million Reebok shoe deal; he partnered with Walmart instead, and the brand has sold more than 400 million pairs

Shaquille O’Neal turned down a major Reebok deal to make sneakers affordable.

Athlon Sports

This article was originally published on Athlon Sports. For the full story, visit the original source.

Nov 6, 2026 @ 7:21am

Category: Basketball, NBA

Tag: affordable footwear, Reebok, Shaquille O'Neal, sneaker business, Walmart

Source: Athlon Sports

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