In 1998, Shaquille O'Neal turned down a $40 million Reebok shoe deal; he partnered with Walmart instead, and the brand has sold more than 400 million pairs Nov 6, 2026 @ 7:21amBasketball > NBAAthlon SportsShaquille O'Neal turned down a major Reebok deal to make sneakers affordable. Read moreIn 1998, Shaquille O'Neal turned down a $40 million Reebok shoe deal; he partnered with Walmart instead, and the brand has sold more than 400 million pairs