‘This Is Smart Marketing’ — NFL Fans React as Caddix Vows to Cover Caleb Williams’ $11,941 Fine in a Move Straight Out of Nike’s Michael Jordan Playbook

Caddix said it will pay Caleb Williams’ $11,941 NFL fine over its cleats, a marketing move that has since been compared to Nike and Michael Jordan.

Pro Football Network

This article was originally published on Pro Football Network. For the full story, visit the original source.

Oct 27, 2026 @ 4:54am