NBA regular-season viewership up 16% in first year of new TV deals
As it would turn out, greatly expanding its broadcast television exposure has done wonders for NBA viewership in Year 1 of the league’s new television contracts. NBA telecasts averaged 1.78 million viewers across ABC, ESPN, NBC, Peacock, and Prime Video throughout the regular season. That’s good for a 16% increase versus last year, the final…
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