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NASCAR got paid. Now it has a viewership problem

NASCAR got a 40% rights fee bump in its latest TV deal. The cost? Fewer people actually watching the races. The recent Cup Series race at Bristol on FS1 averaged just 1.945 million viewers. According to Braylon Breeze of RaceDay Report, that is the first time a Fox Sports race has averaged fewer than 2…

Awful Announcing

This article was originally published on Awful Announcing. For the full story, visit the original source.

Apr 15, 2026 @ 3:00pm

Category: Motor SportsNASCAR
Tag: broadcast televisioncord-cuttingmedia rightsNASCAR Cup Seriesviewership
Source: Awful Announcing

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