MLS touts major viewership growth in first year without Season Pass on Apple TV

Without offering much in the way of match-specific, Nielsen-measured data most of the industry relies on for apples-to-apples viewership comparisons, MLS is touting significant viewership growth throughout the 2026 regular season, the first under its Apple TV deal to be accessible without a subscription to MLS Season Pass. Before the 2026 season, MLS and Apple…