In 1989, Jerry Jones paid $140 million for the Dallas Cowboys; Forbes now values the franchise at $17 billion Oct 27, 2026 @ 9:06pmFootballNFLDallas CowboysAthlon SportsWhen Jerry Jones bought the Cowboys, the team was losing $1 million per month. Read moreIn 1989, Jerry Jones paid $140 million for the Dallas Cowboys; Forbes now values the franchise at $17 billion