Fox, MLB Look to Counter Lower World Series Expectations
MLB is riding a wave of postseason audience expansion.
Nielsen
Nielsen co-viewing experiment adds 4% to major February sportscasts
Nielsen is continuing to develop new ways to find viewers that have not traditionally been captured in its samples. The company’s newest experiment is designed to better capture “co-viewing,” industry parlance for when several people watch a telecast together in the same room. While Nielsen’s co-viewing measurements are still in the pilot phase and thus…
NHL regular-season viewership rebounds in big way, posts 14-year high
After posting the worst viewership under its current broadcast deals last season, the NHL had a major rebound in 2025-26. NHL viewership averaged 546,000 viewers across ESPN, ABC, and TNT/truTV this regular season, the league’s best mark since the lockout-shortened 2012-13 season, per viewership data from Austin Karp in Sports Business Journal. Incredibly, the league…
UConn-Duke thriller posts average viewership as Sweet 16, Elite Eight benefit from Nielsen lift
UConn’s thrilling comeback win over Duke during last Sunday’s Elite Eight delivered on the court, but wasn’t a ratings monster by any stretch. Braylon Mullins’ last-second three to lift the Huskies over the Blue Devils and complete a 19-point comeback averaged 13.4 million viewers in the Sunday evening window on CBS, the network announced on…