IBM

AI Is Changing How Golf Fans Watch The Masters

Apr 9, 2026 @ 12:54pm

This year marks the 90th edition of The Masters Tournament, and it is still evolving. IBM first built Masters.com in 1996 and launched the Masters app in 2009. In this time, tons of data was gathered and has contributed to some exciting new features for golf fans to experience worldwide. While the ...

Inside Augusta National’s Latest ‘Masters Perfect’ Upgrades

Mar 23, 2026 @ 1:09pm

GolfPGA Tour

Front Office Sports

This spring, golf fans are being wowed by the latest feat from the club. The post Inside Augusta National’s Latest ‘Masters Perfect’ Upgrades appeared first on Front Office Sports.