ESPN VP reveals 50-50 gender split in women’s sports viewership: ‘Everyone is watching women’s sports’
The reaction to ESPN creating a primetime women’s sports window to replace Sunday Night Baseball starting this summer was predictable. Despite the fact that the WNBA and NWSL are the biggest properties in the ESPN lineup that are in-season during the summer, many attempted to paint the move as anti-men’s sports or some grand kowtowing gesture…