Golf Is One of Life’s Greatest Pleasures Because It Gives More Than It Takes
The score eventually fades, but the feeling of being out there often stays long after the final putt drops.
Brendon Elliott
A Small-Town Golf Honor Carries A Bigger Message
A letter arrived recently from the Greater Norwich Golfers’ Hall of Fame. It was dated May 1, 2026, signed by Chairman Douglas R. Wilson and written with the quiet dignity of a place that helped shape me long before I fully understood what shaping meant. The letter informed me of my induction into ...
Ghost Golf’s Patrons Only Collection Gets Modern Golf Right
When the Ghost Golf “Patrons Only” gift box showed up at my door recently, I had one of those rare reactions that only comes along every so often in this business. I stopped. Not because brands do not send nice things. Some do. Not because premium golf products are hard to find. They are not. And ...
The GeneSonic Go Fits the Way Golfers Actually Play
There is a big difference between golf tech that sounds good in a product description and golf tech that actually makes sense once you get it on the course. That is where the new GeneSonic Go caught my attention. I have been using the original GeneSonic Pro GPS Speaker and have genuinely enjoyed ...
Why the Masters Still Stops Me in My Tracks After 15 Trips to Augusta National
This is my 15th trip to the Masters, and I can say this with complete honesty: nothing about it has ever been lost on me. Not the walk through the gates. Not the first look at those impossibly perfect grounds. Not the way the sunlight seems to hit Augusta National a little differently than it does ...
Augusta’s New Player Services Building Is The Latest Sign That Even The Most Traditional Tournament Still Evolves
Some people (not in the know) talk about Augusta National as though it simply resists all change. I have never thought that was quite right. Augusta does change. It just does not chase attention when it does. It rarely feels performative. It tends to move carefully, with purpose and with a very ...
The Masters Is No Longer Just on TV. Here’s How to Watch Every Part of Augusta Week
For years, the Masters was something you circled for the weekend, found on television and built your day around once the main broadcast came on. That is still true in part, but it is no longer the full picture. In 2026, Augusta week is a full-platform experience. It starts before the tournament ...
Masters Week Starts Long Before Thursday’s Opening Round
The Masters may not officially begin until Thursday morning, but anyone who has ever fallen in love with Augusta National knows the magic starts well before the opening round. And while it is important not to jump the gun too much with the Valero Texas Open still on this week’s schedule, it is also ...
Thirty Years in Golf, a Dream in Print, and a Tiger Woods Signature to Top It Off
This August, I will hit the 30-year mark in the golf industry. That is hard for me to believe. In August of 1996, I left upstate New York and came to Orlando with a dream, a few suitcases and a deep love for the game. I was a young man chasing a future in golf and pursuing PGA membership, hoping ...