Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.

Front Office Sports

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Apr 8, 2026 @ 8:14pm

Category: BasketballFootballCollege BasketballArizona WildcatsConnecticut HuskiesCollege FootballIllinois Fighting IlliniMichigan Wolverines

Tag: Final FourMarch MadnessNCAA TournamentTNT Sportsviewership

Source: Front Office Sports

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